Make no mistake: an annual report is definitely a marketing document! Nobody wants to read dry, boring annual reports that feel like they were written by an accountant. Annual reports are important marketing tools. In addition to describing the nonprofit’s accomplishments for the year, a good annual report builds investor confidence, lays out future plans, and sells the nonprofit’s mission.
Making your annual report attractive—and carrying your branding through every single page with fonts, colors, logo, and consistent layout styles—makes it more memorable and turns a simple recital of financials and accomplishments into a sales tool you’ll want to send out to every prospective donor and grantor.
Tools used for this project
Microsoft Excel for charts and graphs
Microsoft Word for composing and editing text
Adobe Photoshop for editing photos, creating graphics, and drawing maps
Adobe InDesign for document design and layout
Adobe Acrobat for optimizing the final PDF for distribution