My new job has given me the opportunity to dive into some new and interesting projects. For quite some time, I’ve wanted to play around with podcasting. I’ve been on other people’s podcasts (The Successful Author Podcast with Julie Anne Eason, for example), and done various radio gigs, but I’ve never had my own podcast.
Here’s how it came to be.
As Education Director at the Yellowstone Wildlife Sanctuary, part of my job is outreach. Outreach isn’t the same as advertising. Outreach has to have an educational component to it. But walking into a new job at a little 501(c)(3) nonprofit and getting attention with your outreach programs can be … challenging.
Back when my wife and I owned Red Lodge Books & Tea, I had a little segment I did once a week on FM99 radio called This Week in Books. By “segment,” I mean “60 second live advertisement.” Each week, I’d give the radio host a topic and he’d throw a few (mostly scripted) questions at me. Remembering this segment turned on the lightbulb in my head.
For those who haven’t dabbled in podcasting, you can broadly separate podcasts into two production styles: casual and professional. Anyone with a quiet spot and a smartphone can do a casual podcast, but that’s not what I wanted mine to sound like.
Serious podcasting requires a bit of an investment in equipment and software, and a studio to record in. I have enough in the budget for hosting and some professional audio editing software, but not enough for a studio.
So I went to FM99 and set up a weekly segment again. Just like the old book segment, this one would be completely live. Unlike the old book segment, this one would be recorded. Thus was born Two Minutes in the Yellowstone Ecosystem.
Every Wednesday at 8:22 a.m., I go to the studio with my notes (and sometimes a few sound effects on a flash drive) and sit down with morning host Les King. I give him a heads-up on what we’re doing, and we talk for a couple of minutes on live radio. When we’re done, I have a professional recording from a professional studio on my flash drive.
I go back to the Wildlife Sanctuary, load up the script in Adobe Audition CC, and clean it up. Usually, the sound editing is pretty simple: clean up a false start or two, trim the beginning and end, and add a canned open and close. Sometimes I have to re-record a piece, and sometimes I add animal sounds in the background.
Once it’s finalized, I type up the transcript — which is sometimes completely different from my original notes because it’s unrehearsed live radio — and create an “album cover” for the episode. Friday morning, the podcast goes live on the podcast section of the Sanctuary’s website along with iTunes and various aggregators.
If you have an interest in the critters of the greater Yellowstone ecosystem, I hope you’ll give it a listen. Most of the episodes run 3-5 minutes (despite the name), and they cover a variety of topics related to this ecosystem and our wildlife sanctuary. As of this writing, there are seven episodes up, covering Sandhill Cranes, feeding wildlife, bobcats & lynxes, what the greater Yellowstone ecosystem actually is, porcupines, bear safety, and Swainson’s Hawks.
I have a really exciting announcement to make: I’ve been involved with the Yellowstone Wildlife Sanctuary on and off for sixteen years. It was called the Beartooth Nature Center back when I met then-Executive Director Ruth Brown. I’ve served on their board of directors on two separate occasions, emceed fundraisers for them, given poop talks, and made donations. My wife also volunteered, served on their board, and led tours.
But in less than two weeks, I will be a full-time employee of the Sanctuary. I’ll be combining my love of animals with my love of teaching as their Education Director.
The tea shop isn’t going anywhere! My daughter, Gwen, has been handling the day-to-day management for quite a while, my wife will still be involved, and I’ll still be doing events in the shop.
My writing won’t stop, either. For the vast majority of the time that I’ve been pumping out books, I’ve had a full-time job. And as Education Director, writing will be a big part of my job. You’ll hear a lot more from me both here and through the Sanctuary.
All the details!
For those who want to know everything, here’s the full text of the press release:
Red Lodge — 20 Feb 2018 — The Yellowstone Wildlife Sanctuary has hired Red Lodge resident Gary Robson as their new Education Director.
“We’re really looking forward to having Gary on board,” said Mark Eder, the President of the Sanctuary’s board of directors. “With his background and experience, he’s the perfect fit for the position, and he has the right personality for education and outreach.”
The Education Director position at the Yellowstone Wildlife Sanctuary has been vacant for almost six months, and the Sanctuary has been searching both locally and around the country for candidates. In his new role, Robson will be responsible for creating educational materials and curricula; conducting on-site education through tours and seminars; conducting outreach into schools, museums, and other organizations; setting up field trips; collaborating with other wildlife-focused nonprofits; and working with other staff members on the Sanctuary’s website and social media.
Gary Robson has a varied background. He has written dozens of books, with his children’s nature series, Who Pooped in the Park?, selling over 500,000 copies to date. His background is in technology, where he worked in software engineering and circuit design in the 80’s and 90’s. That turned into extensive work in accessibility technology for deaf people, and teaching computer courses for three colleges, including Rocky Mountain College in Billings.
Robson has lived in Carbon County with his wife, Kathy, since 2001. They owned Red Lodge Books & Tea for 15 years, published the Local Rag newspaper, and currently own the Phoenix Pearl Tea Tavern, which is managed by their daughter, Gwen. Robson is a regular emcee for events in town, and is the announcer for the Home of Champions Rodeo Parade and the Winter Fest Parade.
“This job is an exciting new challenge for me,” Robson said. “It dovetails with all of my past work in education and nature, and takes me a step farther in my work with local nonprofits.” He has served on the boards of the Red Lodge Area Chamber of Commerce, Beartooth Elks, and the Festival of Nations, and been active on committees for the Convention & Visitors Bureau and the City of Red Lodge. He is currently a member of the Sanctuary board, but is stepping down when he starts the new job.
The Yellowstone Wildlife Sanctuary is a 501(c)3 nonprofit organization with the mission of providing lifelong sanctuary to non-releasable native wildlife and sharing a message of conservation and education. The Sanctuary was founded in 1987 when a group of concerned citizens took over the Red Lodge Zoological Society and created what was then called the Beartooth Nature Center.
Today, the Yellowstone Wildlife Sanctuary is home to a wide variety of animals native to the greater Yellowstone ecosystem, ranging from carnivores (mountain lion, coyote, bobcat, fox, lynx) to large hoofed mammals (bison, elk), smaller mammals (porcupine, marmot, raccoon), and birds (eagle, raven, owl, crow). The bears are some of the most popular residents. The Sanctuary has recently locked in funding for a large new wolf enclosure and a new sandhill crane/vulture habitat.