The following is an article that I wrote for Magic City Magazine. It appears starting on page 39 of the March 2015 issue. Please visit their website, or if you live in the Billings, Montana area, pick up a copy of the magazine. It’s well worth the read! And if you’re interested in Scottish culture and kilts, you may want to peek at two of my other posts: The History of the Kilt and Kilts vs. Lederhosen. To see the article as it appeared in the magazine, including photos, you can scroll to the end of this post and click on the thumbnail pictures.
One musical instrument has a dedicated word to describe its sound (“skirling”). One “instrument of war” caused a musician to be executed for treason just for playing it. One instrument is so iconic that it can call a specific country to mind by playing a single note.
That instrument is the Scottish bagpipes.
You don’t have to head for the Highlands to hear the skirling of the pipes, though. Although the sound of bagpipes echoing through Scotland’s misty moors in the gloaming is an experience you’ll never forget, you can hear that same sound much closer to home. The Billings Caledonian Pipes & Drums practice every Wednesday night at Billings West High School and offer free lessons in piping and drumming to anyone who is interested.
Despite being an icon of Scotland, the origin of this unique instrument may go back much farther. According to the Oxford History of Music, there is a bagpipe sculpture in the middle east from over 3,000 years ago, and it may have been the Roman empire that brought the pipes to Scotland.
In 122 AD, the Roman Emperor Hadrian had conquered much of the British Isles, but the Highlands of Scotland stopped him cold. Rather than continue the war, he built a 20-foot high ocean-to-ocean wall across Scotland to keep the Scots out of his empire. Modern Scots take quite a bit of pride in this, and Caledonia, the Latin name for the part of Scotland north of Hadrian’s wall, is now a romantic name for the whole country. This is why many pipe bands are called “Caledonians.”
By the 18th century, bagpipes had become as much a symbol of Scotland as the kilt. The pipes weren’t actually banned by the English when they put down the Jacobite Rebellion in Scotland, as many believe. In reality, the Act of Proscription of 1747 banned Highlanders from owning or bearing weapons, and from wearing “Highland clothes,” including tartans and kilts. But it did not mention bagpipes.
However, there was a bagpiper named James Reid who was captured and tried for high treason with a group of Scottish warriors that year. His defense was that he didn’t carry or use a weapon; all he did was play the pipes. The judge said that “a Highland regiment never marched without a piper…and therefore his bagpipe in the eyes of the law was an instrument of war.”
Reid became the only man ever executed for playing the bagpipes.
The Act of Proscription did drive many Scots from their country in what became known as the diaspora. Communities of displaced Scots cropped up all around the world. Many of the trappers and miners in early Montana were Scottish immigrants.
Bill Flockhart was one of the young men who left the shores of Caledonia in 1904 to seek a new life here. He found work in the mines around Red Lodge and became a part of the burgeoning Scottish community. After a time, Flockhart became concerned that new generations were losing interest in bagpipes. He took it upon himself to rectify that situation and began teaching anyone willing to learn. In 1963, a group of Flockhart’s students formed the Billings Caledonian Pipes & Drums.
Oscar Thompson, one of his students, still plays with the band. “I got interested by listening to the pipes when I was in junior high school and going to the Festival of Nations in Red Lodge,” he told us, “and ended up joining the band in the late 60s.” Thompson became pipe major (the musical director of the band) for a year or two by what he called an “unlucky draw.”
“No, I never intended on being the pipe major. I have more fun just piping,” he said with a laugh.
The band has had a number of pipe majors since, and Donell Small took over the position in 2003. Growth has been steady since that point, and the band now has 20 pipers, 5 pipe students, and 8 drummers.
“I got involved with the Caledonians in 1984,” Small says. “I had wanted to learn to play for a long time, having two Scottish grandmothers, but never got around to it.” One day, he just walked into a music store and asked them how he could learn to play bagpipes. They had no idea where to get bagpipes, but guided him to pipe major Jim Morrison (another of Flockhart’s students). Small showed up at the next practice and has been there ever since.
Bagpipes don’t exist in a vacuum, though. The band is, after all, the Caledonian Pipes & Drums. As much as the pipe major works behind the scenes to bring everything together, the drum major acts as the public face of the band, leading either with his drum or with an ornate baton known as the mace.
“Some drum majors refer to themselves as the ‘eye candy’ or the ‘peacock’ of the band,” said the Caledonians’ current drum major, Lee Stadtmiller. He likens all-volunteer bands like the Billings Caledonians to herding cats. “This isn’t a well-organized military band. Sometimes I’ll start off leading and turn around to see nobody there.”
If you are interested in learning the bagpipes, the band offers an excellent opportunity.
“Show up Wednesday night at practice and take the lessons,” Thompson advises. “It’s pretty tough to just start on your own. The band can get you off on the right foot and it makes learning much easier.”
Maureen Wallace, who has been a member for two years, concurs. “The band was instrumental in keeping me focused and giving me goals to shoot for. I could pipe when I joined, but they made me a piper.”
The costs can be somewhat daunting. A good set of new Highland pipes starts at about $1,300, and the outfit costs even more than that. But you can start out for much less. A high-quality practice instrument called a “chanter” costs under $100, and the band can loan you most of the rest when you’re starting out.
The American Booksellers Association Winter Institute last month in Seattle was all about sharing and education. Sometimes sharing ideas is enough to create new ideas along the way, and that’s just what happened to me. I attended some wonderful sessions about merchandising and decorating, and when I was telling someone about it later, I wished I had copies of all of the slides I had seen.
Creating Compelling In-Store Displays was a panel featuring Arielle Eckstut and Joann Eckstut, authors of The Secret Language of Color; and Jonah Zimiles of [words] Bookstore in Maplewood, NJ. In this fascinating discussion of color and theme, they showed a variety of displays, store windows, tables, and fixtures, including some amazingly inexpensive and quick ideas that were still professional and eye-catching.
Gifts 101 wasn’t really about merchandizing, but panelists Linda Marie Barrett (Malaprop’s Bookstore & Café), Monica Holmes (Hicklebee’s Children’s Bookstore), and Jan Hall (Partners Village Store) showed a lot of pictures, including tables and racks that meshed books and gift items.
Identify and Cultivate Your Store Brand was all about making the look and feel — the “experience” — of your store together. Like the gifts session, its focus wasn’t merchandizing, but there were some amazing ideas. The panelists represented a diverse collection of bookstores. Nicole Sullivan (BookBar Denver) showed an amazing bar made out of books, Bradley Graham (Politics & Prose) has displays bigger than some of the sections in my store, and James Adams (5ive Creative) talked about case studies where he’d helped bookstores with their branding.
At the cocktail reception the last night of Winter Institute, I ran into Sydney Jarrard from the American Booksellers Association. Always eager to create more work for other people, I suggested to her that the ABA should create a Pinterest board where bookstores could share ideas for displays and window decorating. She enthusiastically agreed, talked to the boss, and dropped it back in my lap last week. I really have to work on saying “no” more often.
I have now created not one, but two Pinterest group boards, one for in-store displays and one for windows. I started them with a few humble (very humble) pictures from my own store, and this blog post is the beginning of an effort to reach out to booksellers across the country (heck, around the world: I met book people from six countries at Winter Institute) and get everyone else sharing.
To join in the process, visit the board(s) you are interested in and follow them. Then leave a comment here on this blog post using the same name you used on Pinterest. I’ll authorize you to pin, and you can start adding pictures from your own store.
You do not have to be a member of the ABA to participate, but why on Earth would you have an indie bookstore and not want to join? They provide an awful lot of benefits for a very reasonable level of annual dues.
It’s a two way street! There are a lot of good ideas out there, and we want to get as many people participating as we possibly can. Here are the pictures I started things out with:
Effective Bookstore Displays
You can find this board at www.pinterest.com/garyrobson/effective-bookstore-displays/
Who could possibly sell cat books better than a cat? I put copies of various cat-related books next to our bookstore cat Benjamin’s bed, so he’d attract attention and people would pick up the books when they stopped to pet him.
Red Lodge is right up against the Absaroka-Beartooth Wilderness near the northeast entrance to Yellowstone National Park. We are surrounded by millions of acres (literally) of wilderness areas and outdoor activities. We decided to set up this display to keep the hiking guides, maps, atlases, and outdoor activity books all together. People coming in for a copy of Day Hikes in the Beartooth Mountains just might want to pick up a hiking map to go with it!
Creative Bookstore Windows
You can find this board at www.pinterest.com/garyrobson/creative-bookstore-windows/
When we first started selling computer books, we tried to come up with a good way to show them off. Being quite a packrat, I have saved up computers since I got my first one in the 1970s, and I built a mini-museum in the front window. People stopped to look at the old acoustic coupler modem and Apple ][, and ended up coming in to pick up a Mac or Windows book.
Last Halloween, we decided to take the store right out onto the sidewalk. As you can see in the picture, the local high school had decorated the windows for the big game, and we put this inflatable black cat in front of the door, moving his head back and forth to watch people go by. You can’t always see into the store well due to glare on the windows, but you could sure see this fellow!
Okay, your turn!
There are a few of my pictures to get the ball rolling. Let’s see how many more we can get on here in the next month. Challenge issued. Challenge accepted?
A friend of mine named Judith Gregory popped in to my store to chat a while ago. As we talked, she looked out the front window at the construction equipment that was ripping out half of the street to replace the water main through downtown Red Lodge.
“This construction must really be tough on business,” she commented. “It’s taking a heavy toll on the children’s shop across the street.”
“Yes, it is,” I replied. “People don’t want to slog through the dirt and dust and holes in the sidewalks to go shopping.”
Judith then made an observation that would start a big ball rolling.
“The downtown businesses always support the nonprofit. Maybe it’s time to return the favor.”
She’s right. Businesses on Broadway get a steady flow of requests. Can you donate a door prize or raffle prize for our charity event? Would you sponsor a table for our charity dinner? Can you kick in $50 to help a student take a field trip? Will you donate a gift card for our silent auction? Would you buy some cookies? Donate a gift basket?
As we talked, I told Judith about cash mobs. We’ve all heard of a flash mob. This is a similar concept, specifically designed to support small businesses. There are very few rules for a cash mob (if wouldn’t be much of a “mob” with a bunch of rules, would it?), and everybody does them differently. In a nutshell, you gather a group of people and pick a business. Everyone in the group shows up at the business at the same time and spends some money. It doesn’t need to be much. Fifty people spending $20 each is quite the shot in the arm to a mom & pop shop.
Judith’s thought was that each nonprofit in Red Lodge could pick a block of the downtown. With our little five-block historic downtown and dozens of 501(c) organizations, each side of the street in each block could have a couple of sponsors. The nonprofit would then use their mailing list to encourage their donors, board members, and volunteers to come out one Friday evening and shop that block.
Again, it doesn’t need to be much: buy a drink at the pub, have a bite to eat at the restaurant. Buy a book at the bookstore, a vase at the clay center, a plant at the flower shop. It wouldn’t take much to make up for the effect the construction has had on business. Each year the town has a Christmas Stroll where businesses stay open late and people stroll the streets and shop. This would be kind of a Construction Stroll.
Judith took the idea to the Red Lodge Area Community Foundation, which agreed to help sponsor and promote the event.
The idea has morphed since Judith’s original concept, becoming the “Rumpus on Broadway.” Despite the changes, however, Judith’s original concept shines through. This Friday from 6:00 to 8:00 pm, the nonprofits in our area will be helping to support the businesses that support them all year. It’s a wonderful concept, and the beauty of it is that the event reminds us what a community really is. Red Lodge isn’t a pile of bricks and mortar in a beautiful setting: it’s a bunch of people helping to support each other.
Thank you, Judith. You are one of the people that makes this a wonderful place to live.